Milesi – IWF
Milesi
Area: 870sqft - Event: IWF - Industry: Design - City: Atlanta, United States
CLIENT
Milesi, a global leader in paints and finishes for wood, has become a benchmark for excellence and sustainability in the industry.
With a strong emphasis on research and development, the company delivers innovative solutions that cater to the needs of professionals and industries worldwide.
CONCEPT
The design of Milesi’s exhibit draws inspiration from the craftsmanship of modern woodworking.
Combining natural materials with contemporary aesthetics, the stand reflected the company’s deep connection to wood as a material and its commitment to innovation.
Vertical wooden panels were prominently displayed to illustrate the wide range of finishes and tones, creating an interactive and visually engaging journey. Above, flowing white fabric elements added a sense of airiness and dynamism, symbolizing the versatility of Milesi’s solutions.
REALIZATION
The stand was set up entirely in natural wood, in line with the brand identity.
At the heart of the stand, a curved wooden frame served as both a central structure and a dedicated display area for the client’s products, seamlessly integrating functionality with design.
The central arch served as both a design centerpiece and a storytelling element, showcasing the brand’s expertise in water-based and advanced coating technologies. Every aspect of the stand was designed with meticulous attention to detail, ensuring a seamless blend of functionality, aesthetics, and brand communication.
The result was a memorable experience that positioned Milesi as a trailblazer in the wood finishes sector.
