Atlas Concorde – Coverings
Ceramiche Atlas Concorde S.p.A.
Area: 1990sqft - Event: Coverings - Industry: Ceramic - City: Las Vegas, United States
CLIENT
Atlas Concorde established itself as one of the leading brands in the global ceramic tile landscape.
The company has always been an ideal partner for customers and designers seeking superior porcelain floor tiles and ceramic wall tiles that can meet every requirement of contemporary architecture.
Continuous innovation, technological research, Italian style, international outlook, social and environmental responsibility: these are the values that have always guided the company towards the greatest achievement, the next one.
CONCEPT
Solid and majestic: this is how Atlas Concorde exhibit must stand out at Coverings, the most important trade show in North America for the ceramic and natural stone sector.
Creating a connection between inside and outside, between product and visitor to encourage everyone to step into the exhibit.
REALIZATION
The perimeter, solid and compact, breaks up, revealing the inside.
An iconic color invites the visitor to enter and walk through the fluid and open exhibit area.
The central room is the focal point where LED strips intertwine with surrounding walls creating a light and shadows effect that highlight company’s products.
