Area: 1290sqft - Event: Cersaie - Industry: Ceramics - City: Bologna, Italy
CLIENT
Bardelli Group is an italian industrial group specialising in the production and sale of ceramic tiles and mosaics for indoor and outdoor use.
Tradition, innovation and design, combined with the best Italian craftsmanship and with great respect for the environment: these are the essential values of the group.
CONCEPT
The exhibit we designed and built encapsulated the very spirit of Italy's rich ceramic tradition. Showcasing an amalgamation of old-world charm and cutting-edge technology, the stand became a testament to the group's commitment to excellence and innovation.
Every element, from the choice of materials to the overall layout, was carefully selected to create a cohesive and visually stunning blend of tradition and modernity. The use of intricate ceramic mosaic patterns, innovative materials and textures and exquisite lighting solutions further enhanced the stand's allure.
From the moment you step foot into their booth, you are enveloped in an atmosphere of beauty and sophistication. The carefully curated combination of lighting, flooring, colours and the overall layout creates a serene and luxurious ambiance, making you feel like you've stepped into a world of refined taste.
Color block walls play a significant role in establishing the exquisite design language that the Bardelli Group is known for.
The use of bold and vibrant colors strategically placed throughout the stand not only catches the eye, but also helps to create a visual rhythm that elevates the overall aesthetics.
REALIZATION
As you navigate through the booth, you will notice arches integrated into the corridor. Archways have long been a reference to classical architecture, and in this context, they served as a metaphor for the company's dedication to timeless design.
These architectural elements serve a dual purpose. Firstly, they create a visual appeal by adding depth, dimension and perspective to the space. The arches give the feeling of walking through a grand entrance, emphasizing the grandeur of the Bardelli Group's offerings. Secondly, they create an optical depth effect, further enhancing the experience for visitors.
To further enhance the product display, LED lights were strategically used to illuminate the niches within the arches. This clever use of lighting added a modern touch to the classic shapes and materials employed in the stand.
The reception desk was another standout element. Its lacquered top was covered with the customer's own ceramics, exemplifying the company's dedication to customization.