Bertazzoni-KBIS
Bertazzoni
Area: 1992 sqft - Event: KBIS - Industry: Ceramic - Città: Las Vegas, United States
CLIENT
Bertazzoni is a premium Italian appliance brand with over 140 years of heritage.
Renowned for its quality, design, and innovation, the company brings the excellence of Made in Italy to kitchens around the world.
CONCEPT
The concept was designed to strengthen Bertazzoni’s visual identity and create a bold architectural presence that would stand out on the show floor.
The red house structure served as both a visual landmark and a tribute to the brand’s family roots.
Every detail was curated to elevate the elegance and quality of the products — from the sleek, minimal design language to the use of premium materials.
Tailored lighting showcased the appliances’ finishes, while videos and interactive totems provided deeper insights into the brand’s technology and innovation.
The result was an iconic, immersive, and highly functional booth that perfectly embodied Bertazzoni’s style and captivated visitors at KBIS.
REALIZATION
We designed a 1992 sqft booth that reflects Bertazzoni’s core values: craftsmanship, innovation, and Italian design.
At the heart of the concept is a striking red house-shaped structure — an iconic visual symbol evoking family tradition and the warm conviviality of the kitchen.
The booth layout was carefully planned to offer an immersive brand experience. Products were displayed in realistic settings, allowing visitors to fully appreciate their design, performance, and functionality.
The ambiance was both refined and welcoming, created through the interplay of matte black surfaces, stainless steel accents, and wood details.
Digital content and storytelling graphics guided guests through the brand’s evolution, highlighting the perfect blend of tradition and technological advancement.
A dedicated hospitality area offered a stylish, comfortable space for meetings and networking.
