Emilceramica-Salone del Mobile
Emilceramica
Area: 3918 sqft - Event: Salone del Mobile - Industry: Ceramic - City: Milan, Italy
CLIENT
Emilceramica a flagship brand of Emilgroup, is internationally recognized for its ability to combine technological innovation and aesthetic research in the production of ceramic surfaces.
On the occasion of the Salone del Mobile in Milan, the company aimed to strengthen its position in the interior design world with an exhibition space designed to highlight the elegant and contemporary character of its collections.
CONCEPT
The stand was conceived as a true sensory journey, designed to showcase Emilceramica’s identity through material, light, and color.
The alternation of warm and cool tones, mirrored surfaces, and natural textures emphasized the versatility of the collections on display.
The keywords “Design,” “Luxury,” “Translucence,” and “Iridescence,” backlit on the walls, guided visitors through a visual storytelling experience that blended technology with emotion.
Each space was carefully designed to evoke different sensations, enhancing the immersive experience.
REALIZZAZIONE
We supported Emilgroup in the creation of a stand designed as a genuine experiential journey, aimed at narrating each phase of the creative and production process.
Each area represented a step in this journey: from the selection of raw materials, to processing, and finally to the presentation of the finished slabs.
The true stars of the space were the large-format ceramic slabs, measuring 9 x 4 ft, whose installation demanded the highest level of precision and technical expertise — a challenge met with artisanal care.
The illuminated words “Design,” “Luxury,” “Translucence,” and “Iridescence” led visitors through an immersive narrative that seamlessly combined elegance, innovation, and visual storytelling.
A project we proudly followed from start to finish, with passion and dedication.
