Project: Showroom - City: Fiorano Modenese, Italy
CLIENT
Since 1991, Ergon, an Emilgroup’s brand, has delivered research and constant innovation to support the most challenging architectural projects.
Synonym of evolution and reliability in the name of the Italian ceramic tradition, Ergon focuses on research and innovation to offer an efficient and technically advanced product.
CONCEPT
Create a minimalist and geometric exhibition area to give maximum focus on tile collections thanks to contemporary and evocative settings.
The entrance is the door to Ergon ceramic world, which welcomes and embraces the visitor.
The showroom must evoke the distinctive characteristics of the brand: planning, technique, functionality, style, research, innovation and performance.
REALIZATION
Inside the showroom, collections are linked together by mesh metal walls and a luminous path conveys the sense of technique and design as well as continuity of visual spaces.
Lighting plays a central role, enhancing the showroom minimalist and essential mood, bringing the visitor focus on the environments and their displayed products.