FGV – Interzum
Formenti & Giovenzana S.p.A.
Area: 4845sqft - Event: Interzum - Industry: Home and furniture - City: Cologne, Germany
CLIENT
Formenti e Giovenzana, a leading company in the production of fittings and solutions for furniture, guarantees quality, innovation and functionality together with Made in Italy design and production.
CONCEPT
A long experience at the service of the customer: the concept behind the design of this stand starts from the desire to give shape to the company mission.
The exhibition area not only welcomes visitors, but it is designed to stimulate interactivity with the product, involving visitors to touch with hands its functionality.
Clean lines, essential graphics, a cold color palette and a careful study of lightning interpret at its best the new corporate identity.
REALIZATION
From the central corridor, everything converges towards the exhibition area: looking at the ceiling, the visitor's eye is caught by the minimal design and by the grandeur of the hanging sign. Following its length, up to 65,5 ft, the visitor is automatically attracted towards the center of the exhibit where he is welcomed by the products divided into 4 islands, highlighted by punctual lights.
All around, a system of 4 LED walls narrates the corporate identity and the latest news in terms of accessories and solutions for furniture.
The exhibit, open and interactive, contrasts with the meeting area.
The bar and tables welcome customers in the lounge, while business conversations move to a more reserved area, characterized by 3 portals covered with semi-transparent printed canvases that ensure discretion, but visual continuity on products.
