Optima – Pack Expo
OPTIMA packaging group GmbH
Area: 4630sqft - Event: Pack Expo - Industry: Packaging - City: Chicago, United States
CLIENT
Optima Group supports companies worldwide with flexible and customer-specific filling and packaging machines for pharmaceuticals, consumer goods, paper hygiene and medical devices markets. As a provider of solutions and systems, Optima accompanies these companies from the product idea through to successful production and throughout the entire machine life cycle.
CONCEPT
Optima packaging technologies are considered leading-edge in many fields worldwide. For this reason, the decision to combine technological innovation and interaction in the design of the stand turned out to be strategic.
The layout and the multimedia used create a real place for entertainment and effective interaction.
REALIZATION
The 4630sqft area is clearly visible as it is highlighted by 2 hanging sings measuring 23x23ft.
Arriving guests encounter in the center of the exhibit a 11,5ft LED wall illustrating the brand story through looped content, while the corners dedicated to the individual sector business units are equipped with TVs dedicated to specific contents.
Multimedia supports the showcased products, clearly visible in the open space layout. Customers find a warm welcome thanks to the bar counter and seating for meetings.
