Ragno – Coverings
Ragno – Marazzi Group S.r.l.
Area: 1455sqft - Event: Coverings - Industry: Ceramics - City: Atlanta, United States
CLIENT
Ragno stands as a hallmark of quality in the ceramic surface industry, blending artisanal craftsmanship with state-of-the-art technology.
Its collections, designed to merge aesthetic appeal with practical functionality, represent timeless elegance and sophistication.
CONCEPT
This year’s Ragno Ceramiche booth at Coverings was a celebration of design and innovation, marking a pivotal moment in the company’s history.
Created specifically for this annual event, the booth carried special significance as it honored the brand’s 75th anniversary.
The bold black and white exterior walls created an intriguing barrier, compelling visitors to step inside to explore the exclusive collections.
This deliberate contrast between the enclosed outer structure and the vibrant, curated interior highlighted the interplay of mystery and discovery.
Inside, the meticulously planned layout provided an intuitive flow, combining contemporary aesthetics with the timeless essence of ceramic craftsmanship.
REALIZATION
Spanning 1455 square feet, the space was designed to elevate the presentation of the brand’s innovative ceramic and porcelain stoneware surfaces, ranged from warm, earthy tones to luminous, vibrant shades, embodying a natural, tactile elegance ideal for stylish interiors.
The 13 feet-high external walls amplified the booth’s presence while creating a secluded and exclusive environment.
Attention to detail was paramount, from the precise installation of each ceramic surface—a process that requires years of expertise—to the inclusion of a backlit logo that added a striking focal point.
With zones carefully allocated for product displays and visitor interaction, the booth encapsulated the essence of Ragno.
