Rak – Ceramics
Rak Ceramics
Area: 3500sqft - Event: Cersaie - Industry: Ceramics - City: Bologna, Italy
CLIENT
Rak is a globally recognized leader in the ceramics industry, offering high-quality and versatile solutions for flooring, wall coverings, sanitaryware, and accessories.
Operating in over 150 countries, the brand stands out for its dedication to innovation and sustainability, consistently delivering products that combine cutting-edge design, functionality, and environmental consciousness.
CONCEPT
The stand's concept was thoughtfully designed to showcase the breadth of RAK Ceramics' product range through a modern aesthetic and striking visual storytelling.
The layout included carefully curated spaces that replicated real-life environments, emphasizing the versatility and practicality of the products.
Standout design features, including a ceiling adorned with greenery and dynamic circular lighting in the central area, brought a natural yet innovative touch, seamlessly aligning with the brand’s forward-thinking and creative identity.
REALIZATION
Covering 3500 square feet, the layout was designed to immerse visitors in a seamless journey, with curated settings that demonstrated the real-world applications of the products.
Relaxation areas with inviting seating complemented dedicated product display zones, while a striking central reception anchored the space.
Cutting-edge technology, including LED walls and interactive monitors, enriched the visitor experience with dynamic and engaging storytelling.
The result was a visually stunning and functional space that reflected the essence of RAK Ceramics while offering an engaging and memorable experience for visitors.
