Sbs -CES
Sbs S.p.A.
Area: 1450 sqft - Event: CES - Industry: Technology - City: Las Vegas, United States
CLIENT
Sbs is a leading global company in the tech accessories sector, known for its innovative solutions and sleek designs. The brand is dedicated to delivering sustainable, high-quality, and user-friendly products that elevate everyday experiences.
CONCEPT
Designed as a dynamic showcase of SBS's innovation and design ethos, the stand embodied accessibility and technological advancement.
Its open and fluid layout symbolized accessibility and innovation, blending functional elegance with impactful visuals.
Architectural precision meets creative flair, with clean lines and vibrant lighting bringing the space to life.
The juxtaposition of dark grey finishes and colourful backlit panels conveys a sophisticated yet approachable aesthetic.
The concept seeks to inspire curiosity, foster interaction, and leave a lasting impression by blending aesthetic appeal with purpose-driven functionality.
REALIZATION
Spanning 1450 square feet, the stand masterfully balances form and function. Dark grey lacquered counters integrate with vibrant backlit panels, each uniquely coloured, creating a striking contrast that delineates the stand’s sections while adding depth and energy to the overall design.
The SBS logo, prominently backlit and positioned atop the structure, ensures optimal visibility and reinforces the brand’s presence.
Two 6,5x8,2-feet backlit canvases positioned along the perimeter draw attention with their vibrant illumination, effectively showcasing the brand’s products. At the center of the stand, a 10x6,5-feet LED wall becomes the focal point, delivering dynamic content that highlights digital innovation and strengthens the brand’s association with cutting-edge technology.
