Sofidel – PLMA North America
Sofidel
Area: 120sqft - Event: PLMA North America - Industry: Retail - City: Chicago, United States
CLIENT
Sofidel is a global leader in the production of paper products for hygienic and domestic use.
Renowned for its commitment to sustainability, the company strives to minimize its environmental footprint through advanced technologies and responsible practices.
CONCEPT
Sofidel’s stand is thoughtfully designed to symbolize the company’s forward-thinking approach to sustainability.
Inspired by the concept of a bridge to the future, the central structure featured clean, modern lines and a balanced layout that guided visitors seamlessly through the space.
The use of blue and white tones, paired with subtle lighting accents, reflected Sofidel’s values of transparency and innovation.
The design emphasized harmony between open, inviting areas and more structured zones, fostering a sense of connection and engagement.
REALIZATION
The stand’s construction utilized modular Aluvision panels, seamlessly integrated with precisely applied graphics that effectively conveyed the company’s message.
A central portal, designed with beams creating a dynamic perspective, led visitors toward the reception area, combining a backlit side with the corporate color palette to enhance visual impact.
Positioned behind the reception desk, a striking LED wall displayed dynamic content, further reinforcing Sofidel’s commitment to sustainability and innovation.
Every aspect of the stand’s design and execution was meticulously planned to balance aesthetics, functionality, and communication.
